雜志介紹

Asia Pacific Journal Of Marketing And Logistics雜志介紹

《Asia Pacific Journal Of Marketing And Logistics》是一本以English為主的未開放獲取國際優(yōu)秀期刊，中文名稱亞太市場營銷與物流雜志，本刊主要出版、報道管理學(xué)-BUSINESS領(lǐng)域的研究動態(tài)以及在該領(lǐng)域取得的各方面的經(jīng)驗和科研成果，介紹該領(lǐng)域有關(guān)本專業(yè)的最新進展，探討行業(yè)發(fā)展的思路和方法，以促進學(xué)術(shù)信息交流，提高行業(yè)發(fā)展。該刊已被國際權(quán)威數(shù)據(jù)庫SCIE、SSCI收錄，為該領(lǐng)域相關(guān)學(xué)科的發(fā)展起到了良好的推動作用，也得到了本專業(yè)人員的廣泛認可。該刊最新影響因子為3.9，最新CiteScore 指數(shù)為7.9。

本刊近期中國學(xué)者發(fā)表的論文主要有：

• Research on the influence of online photograph reviews on tourists' travel intentions: rational and irrational perspectives

  Author: Zhu, Zhangxiang; Zhang, Xiaoqian; Wang, Jing; Chen, Sixuan

• What drives SMEs to adopt e-commerce? The joint role of testosterone and absorptive capacity

  Author: Gu, Jiafeng

• Information disclosing willingness in mobile internet contexts

  Author: Gao, Bill Ming; Liu, Matthew Tingchi; Chu, Rongwei

• Cannabis tourists' perceived constraints to engaging in commercial cannabis tourism overseas: a comparison of first-time and repeat tourists

  Author: Wen, Jun; Kozak, Metin; Ying, Tianyu

英文介紹

Asia Pacific Journal Of Marketing And Logistics雜志英文介紹

The magazine covers multiple aspects of marketing and logistics management, including consumer behavior, brand management, market segmentation, supply chain optimization, logistics technology, cross-border e-commerce, and regional market strategies. By publishing empirical research, theoretical analysis, case studies, and policy discussions, the magazine provides readers with in-depth insights on how to effectively market and manage logistics in the Asia Pacific region.

The editorial team of Asia Pacific Marketing and Logistics Magazine is composed of renowned scholars and industry experts in the field, who are committed to ensuring the academic depth and practical value of the magazine's content. The magazine encourages authors to submit innovative and applied research, especially those that can provide new perspectives and solutions for marketing and logistics management in the Asia Pacific region.